Business simultaneous translation Brazil
Business simultaneous translation Brazil; we worked at an event about coffee this month at the Sofitel Guarujá Hotel, interpreting about one of the most important and well-known Brazilian commodities. At the event, we translated former minister Antonio Delfim Neto and Mr Pedro Lima from café 3 Corações, one of the companies that has expanded the most in recent years. The countries that most produce coffee are Brazil, Vietnam, Colombia, Indonesia and now China. The biggest consumers of the drink are found in Europe and China.
Major consumers: USA, Germany, France, Brazil and Italy; for this audience we had business simultaneous translation Brazil.
Some of the largest companies that do business with coffee are Starbucks, Costa Café and Nestlé.
Why do people consume coffee and do business in Brazil with the most popular commodity? Note, that for this type of business, simultaneous translation is essential.
What coffee does: It promotes energy – stimulus / Helps to solve problems / Habit, structures the person’s day / Emotional side – helps to relax, indulgence, pampers / My individuality, my image / Complements my look / Experimentation / And more recently, young people say, coffee connects them, connects them to others.
Most common types of coffee:
Arabica 75% – Robusta 25%
The “best” coffees are of the Arabica type, they have an intense aroma and sweetness with many variations of acidity, body and flavor.
Do you know what a special coffee is?
If technical nomenclatures confuse your mind, this post is for you. The terms traditional coffee, superior coffee, special, among others, are terms used mainly to define the quality level of each bean and, thus, establish a purchase and sale value.
If you thought “my mother’s delicious coffee” or “coffee prepared with love by my boyfriend”, you may have been right, but these are not the requirements adopted to set prices in domestic and foreign markets.
According to the SCA’s (Specialty Coffee Association) Sensory Evaluation Methodology, used worldwide, a special coffee is one that reaches at least 80 points on the methodology’s scoring scale (which goes up to 100; the following attributes are evaluated:
Fragrance / Aroma
Uniformity (each cup statistically represents 20% of the evaluated lot)
Absence of Defects
Final Concept (a general impression about the coffee, attributed by the classifier.the only item with subjectivity of the classifier in the evaluation of the sample)
explains the experienced coffee taster, Marcilésia Oliveira from the Federation of Coffee Growers of the Cerrado.
She has been working with coffee tasting since 2009, and she started using the COB methodology (Official Brazilian classification). “For about 5 years, I have been qualifying as a Q Grader with SCAA (American Association of Specialty Coffees)”.
According to the BSCA (Brazilian Specialty Coffee Association), “the quality attributes of coffee cover a wide range of different concepts, ranging from physical characteristics, such as origin, variety, color and size, covering environmental and social issues such as the production systems and the working conditions of the coffee workforce ”, he explains.
To make this assessment more practical, grades are assigned to the batches tested via a system called cupping.
A scale of 0 – 100 points evaluates the performance of each grain tested. To be considered a special coffee, it must reach a minimum of 80 points according to this SCAA methodology.
Difference between traditional and special coffee:
Like wine, coffee can also be enjoyed for its sensory characteristics and not just caffeine. And believe me, when you try a special coffee, you will no longer want traditional coffee!
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